8.02.2010

This Cosmos Business: Now That There are a Few Answers, It's Even More Weird to Me.



Can I tell you something? I went to the Copa NYC final yesterday (the Polish pulled it out in PK's against the Jamaicans to win the whole shebang) and dealt with that whole Cosmos relaunch business. The whole thing was weird. Pele doing his "Soccer Pope" routine and making vague proclamations about the Cosmos "being back", Giorgio Chinaglia looking very unhealthy (life on the lam will do that to you), and various & sundry Borough Boys walking around in their new Cosmos-themed scarves & apparel (apparently they've already abandoned their blue & orange colors).

All that is fine but it just seems weird to blow such a massive wad of street marketing, media buzz and starpower on a youth program. And to me that's all this is right now, another youth program piggybacking on the name of a famous soccer team (see the Man Utd. school in Washington and Chelsea's school in Arizona). They may have a great idea in investing in the youth game first, a boatloads of marketing acumen, name recognition and an MLS dream but they've also got Terry Byrne as Director if Soccer and no stadium. Basically, this is FC New York with a very talented PR/promotional team on the payroll.

Speaking of FC New York, weren't they supposed to be playing in USL this year? What are they up to? Releasing what appears to be a hostage videos of a tweaker on Facebook. Thank God they've come to save soccer in New York...where would we be without them?

3 comments:

Anonymous said...

This needs to happen.

PWVoftheBBs said...

dont be a hater... be a lover...

Anonymous said...

finally. now can those boro little boys chad up and be happy? YES!