4.30.2010

Video: San Jose's Latest Advert



It's not the widescreen cinematic masterpiece that is this year's Chicago Fire promo but it does feature a baby with a man-arm, red-carding the elderly and a lady with an improbably awesome horizontal leap so it's still kind of special (and I don't mean that in a short bus way).

9 comments:

Jared said...

I'm going with special, in a short bus way. how did that guy remove his shirt while keeping his tie on? and why?

SF said...

I know right?! That's a total Chippendale's move right there.

Kaiser said...

Nowhere near as cool as SJ's add with the girl spilling hot coffee on that dude! Brilliant!

vik said...

I dunno why they try to do so much with what is clearly a low budget. If they had focused on one or two of these scenes and done them properly, it would have made for a better commercial.

Anonymous said...

I'm a broke college student and I'm certain I could've done a better job with other broke college students on a random weekend.

Maybe I should look for a job in MLS...

monkey10 said...

Is that commercial airing in theaters? The ticking clock really adds to the pace.

Anonymous said...

gosh so much haters! At least the san jose FO is trying unlike other MLS clubs

Jimmy said...

Crap,Crap,Crap and more Crap. MLS clubs really need to hire people who understand Soccer. Were is the game? The energy you feel when you enter a stadium? It puts me off buying a ticket!!!!

Me Here said...

Clearly some key bit of market research has emerged in the past couple of years, showing that "fans of soccer truly embrace the game as an entire lifestyle" or some such. Because we keep seeing commercials of this ilk -- like the FSC spots where people leave their house and "see" soccer in everyday situations (a traffic cop carding a motorist, etc.).

These spots seem to be trying to convey the idea of: "We know that you soccer fans live and breathe the game every day, so lookee here -- you can respect us because we recognize that."

In fact, what soccer fans would truly like to see is what Jimmy notes above: an appreciation of the energy and magic of the soccer match experience. Ultimately, that's what teams are selling, and that's what they need to show they value.