4.29.2010

E.H.T. (Everybody Hates This)

PBOY

Lots of chatter on the Twitters and message-boreds* about the this SFW Playboy photo, right? Soccer folk are talking all kinds of noise about how it's wrong and disrespectful and in poor taste and a shame and lame and not cool and offensive and yadda yadda yadda.

Obviously my opinion is irrelevant to whatever you're feeling but I'm honestly surprised by how many of us --easily the most globally connected sports fans in America-- are shocked/offended/surprised by a fairly tame photo like this. Apparently fewer of us are reading the foreign press these days.

*Not a real word.

12 comments:

Amanda said...

I'm not surprised by this at all. It's boring and lazy and unnecessary, but not surprising. I'm not naive - no shit, this happens in foreign press all the time. It's boring, lazy, and unnecessary there, too. I don't think US Soccer needed to do this to sell the jersey, and I'm disappointed that they chose to do so.

@commie

Shana said...

No one is shocked by the photo, mostly annoyed. Nike has done a great job with the new uniforms - the unveiling, the panel with Walter Bahr, it's all fantastic. This, as Amanda says, is just lazy. It's been done, and frankly, it alienates most female fans.

J said...

can someone even buy a half-jersey?

i'm not offended cause there's t&a, i'm offended cause, yet again, like in every other sport, there's the media's / organization's blatant pandering solely to male fans. i guess you could say for lesbians, too, but uh yeah okay. i thought ussoccer was above stuff that you could find in the back pages of four four two.

Screen said...

Agreed. It's old already. I just fail to see how some girl holding a soccer ball (who probably can't even play the game) while attempting to pull of her underwear with one hand actually helps advance the sport in any way.

You just look at it and are like, "OK?"

Anonymous said...

I think everyone needs to just Chilllll outtttttt. It's not like this chick is totally nekkid or something, sheesh! I don't see anything wrong with having a beautiful girl modeling the new uniforms, it's not like this is the only/official photo out there of it that exists. Everyone is pumped about the WC, and I think the more people that are, the better.

Brian said...

God Bless the USA!

I wonder if my girl would wear this for me...haha.

Screen said...

Yes, everyone is pumped about the WC. But honestly, how many people do you think will be drawn to the sport because of this photo?

Let's take a moment and be serious, please.

Alan said...

I thought it was interesting that between shots of the woman, there are shots of Carlos Bocanegra and Clint Dempsey. I guess they didn't want people to think that this was the woman's jersey?

And selling shtuff using T&A is as old as advertising itself. It's been around forever.

Anonymous said...

Compared to the SI WAGs shot, this is nothing

Anonymous said...

Wowzer. I knew Americans were quite prudish but I don't really see what the big deal is. Most football fans are men, cater to your demographic. I take you don't have topless women in your newspapers?!

Jon E. said...

It's not about prudishness. A lot of people just find this particular photo shoot lazy and vaguely insulting to female fans of the men's national team.

I guess I don't care too much one way or the other, except that I don't want Nike annoying my fellow (sororal?) fans. At least this one is less ridiculous than the Campy Preppie calendar photo shoot for the men's NT 2002 World Cup, and it's fractionally less skeezy than the Dolce & Gabbana underwear ads for the Italian team: http://www.kickette.com/dolce-gabbana-official-advert-just-because/

Although, at least both of those campaigns feature the players themselves. If you're gonna pimp somebody out to get you attention, it seems only fair to start with yourself.

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