3.02.2010

Red Bull Takes Over World's Largest Bus Station



I roll through Manhattan's Port Authority Bus Terminal almost every weekday. The place is massive, taking up two entire city blocks. With service from from more than 3 dozen bus lines, 55 million riders per year and one very creepy old-man/commuter bar it is quite literally the world's largest bus station. Which probably makes it the ideal place to pimp your park to Gotham's commuter class.

Check out the video above for a look at the all-out advertising attack that Red Bull has thrown at the facility's main hall promoting Red Bull Arena's two grand opening events. There's also a video of some New York Times-taunting signage out front of the building. And to round things out here's a picture of a statue of Ralph Kramden trying to do his thing outside of the building while getting stared down by Dane Richards and Seth Stammler.

11 comments:

Cindy said...

bananacakes! i'm so hyped for this season and this arena! good work Red Bulls!

Mr. Fish said...

Mine eyes have seen the glory!!!

Anonymous said...

Nice. But even when they finally make a notable effort to advertise in NYC, it's in a New Jersey hub. Almost everyone in the Port Authority is either coming from or going to New Jersey. I'd me more impressed if it was at Penn Station where the marketing would branch out to more New Yorkers and Long Islanders as well as all the sports fans that are there regularly for Rangers and Knicks games.

M. Komar said...

Don't forget about the random derelicts there that now know about the Red Bull brand and the MLS.

Port Authority frightens me sometimes.

Alan said...

I used to work in the building next to the Port Authority (old McGraw Hill building) and would be in there quite of bit. That's some advertising!

And I agree with what Anon said. I would like to see them plaster Penn Station.

Anonymous said...

Because what they're trying to do is impress you. Don't maximize your dollar by advertising to the people for whom the stadium would be most convenient, that would be stupid! Clearly there are greater financial rewards to impressing you! How could we not have seen it all along??

thisisvictorkim said...

wow, I was the first to say that RBA would neglect NYC as usual as far as marketing and advertising is concerned. the past years have seen a billboard and a weekly ad in a free "newspaper". This however is an incredible message being sent out from the FO... I gladly eat my words, this is awesome!

Anonymous said...

Bravo RBNY. I expect to see all you New Yorkers and New Jerseyites at games this season. First couple games are looking to be sold out already so we'll see

Anonymous said...

@ anon 7:14

If this is your arguement and marketing to New Jerseyites makes the most sense since they can most easily get to the games, then why doesn't Red Bull go all the way and accept what they are and rebrand to Red Bull New Jersey? If they focus all their efforts towards New Jerseyites, they must recognize themselves as being a New Jersey team.

And yes - they are trying to impress me. That's their job. To impress the common, everyday (New York) Joe. That's what advertising is. Impressing the casuals.

Anonymous said...

i guess you haven't scoured every inch of the city.

there's some in queens and brooklyn.

but, whoops, they're on streets near certain subway lines that new jerseyans may possibly take while in the big city....

so scratch that.

kuyakew said...

ive seen RBNY billboards up in queens around Citi Field fyi. its right that they focus around Jersey but they arent completely neglecting nyc