"Big Names Sell Seats": Press Pass on the Obvious
The Leprechaun says that if you bring it they will come, which I don't agree with. History --both deep and recent-- is littered with friendlies that were failures at the gate. Hell as recently as 2006 I saw Celtic and CD Chivas of Guadalajara, 2 household names to North American fans, play in front of a paltry 17K in Giants Stadium...only 3k more than the Red Bulls average attendance for that year. Big names certainly help, but getting a crowd in is much more involved than booking two known sides and opening the gates Tommy boy.