Now this is a bit dated being that it was filmed during last year's play off run, but that's OK because the post-season is so integral to this (late night, sleep deprived) post. The subject is a Wizards newbie but obviously a veteran of the K.C. sports scene. And she's up for getting her first taste of MLS not because she's a footie fan but because unlike other Kansas City big-league teams, the Wizards know how to make the playoffs.
I know it's waaaaaaaaay early to think post-season but that's a campaign theme right there; "Kansas City Wizards: Making the Playoffs Because the Chiefs and Royals Can't". Maybe "Kansas City Wizards: Because Somebody Has Got to Make the Playoffs Around Here". Or perhaps something less demeaning to the city's other sports franchises...something quasi-innocuous like "Kansas City's Playoff Team".
Sure, it's late and I'm just talking crazy right now but when no other team in town has won a playoff game (if the fan in the video is to be believed) since Bill Clinton's rookie year at White House FC you've gotta take advantage of that. I'm telling you, if K.C. is still playing Halloween weekend this is the way to frame it. Soccer doesn't always sell, but success does.