3.12.2009

Video: Jeff Cooper Takes The St. Louis Pitch to The BBC



Would-be St. Louis expansion club investor/operator Jeff Cooper stumped for his bid, and MLS in general, on the BBC. I'm sure he's a nice guy and he certainly seems media-trained but the goatee coupled with his apparent ease with being filmed in such casual attire and in the courtyard of a local apartment complex do little to dispel the notion that his is a low-dough bid.

I promise you I'm not trying to be a jerk but dude's got to look professional if he's going to do these things; a team owner should be suited & booted, not wearing the same outfit he wears on his Saturday afternoon run to Sam's Club for paper towels and Tostidos.

11 comments:

Jon R said...

Clothes say nothing about the quality of someone's character. A person's actions make them professional, not their attire.

andrewk said...

By Jon's point, i have to give Cooper props for being a great spokesman for the league. He knows his S, he's articulate, and you can see the passion.

But by SF's point, he is wearing a TShirt and fleece and you can't deny that appearance is a factor in this sort of thing. Flip flops too maybe?

Anonymous said...

I'd rather have a Mark Cuban type owner than one that sits on his thrown all day. At least he actually cares about the sport. I respect the owners who are throwing money into this league but they don't really give a sh**. Gotta respect the man for being a good guy. Can't wait to see him in the stands with all the rest of the real fans.

Anonymous said...

The old adage : you can't tell ambook by its cover may apply in an utopian world, but business is business and appearances are important.

FC Uptown said...

He's wearing a Liverpool jersey in Liverpool for the big match.

SF said...

Like I said in the post, I'm not trying to pick on him. But it is my opinion that if it is out there in the press that your offer is $31m lower than the asking price, that league office isn't really taking you too seriously and The Don himself has said you need deeper pockets you might want to at least look the part. He handled himslef quite well in the clip but he's repping MLS on camrera and overseas...personally I think you should step it up in those circumstances as to not further the notion that MLS is anything other than qaulity.

But that's just me.

Jordan said...

I thought his comments were disgraceful. He perpetuates several myths about American soccer and the MLS that the British LOOOOOVVVVVE to believe because they do not take seriously the development of American soccer. He doesn't speak for MLS and you know that the Beeb will treat these comments as if they are from the Don himself. Poor form.

Scott said...

Business is business and first impressions matter - especially on the int'l stage.

For a day, simply by virtue of time, place and opportunity, he was THE spokesman for MLS.

Yes, he was well-spoken without a doubt. But if MLS wants to get other leagues and their fans to drop the "Mickey-Mouse League" tag, they've got to present a clear, consistent image.

Still though, I admire his optimism and palpable enthusiasm. It'll be easy to get behind an organization with leadership like that.

Best of luck St.L.

Anonymous said...

I guess appearances are important after all. I guess thats why Bill Belicheck is such a horrible coach in this sweatshirts. So unprofessional. O and tell the Middle East owners to stop wearing their turbans.

Anonymous said...

lol you're very gullable if u dont think appearances matter

Matt (St. Louis) said...

To SF,

The rumor about the $9million offer was never confirmed and came from one source, an off the path blog. And regardless of his appearance I would rather have an owner who is passionate about the sport, then only concerned with the business (a.k.a. $$$$).