Nike Marketing 1, Everyone Else Nil

How are they just so damn good at this while everyone else seems to struggle? I don't even wear Nike products (unless they are free obviously) but their imaging is just so strong that it has somehow left me with massive brand affinity for the swoosh. Damn, they've got me twisted.

Incidentally the song is "Wasteland" by The View...one of the better cuts on their album.

1 comment:

Nick said...

Did my eyes deceive me or did I see John O'Shea and little Nando Torres on the side lines watching in that ad? That was pretty sweet.