No Room at Rio Tinto Stadium Inn
Remember when the iPhone first came out and you couldn't get one even if you quite literally camped out and queued for hours. It's just like that...and I love it. LOVE. IT. There are few things better for selling a product (read: putting asses in seats) than having an aire of scarcity and exclusivity around it.
The only thing that would make it any better would be if they had some waifish, snobby chick at the door with a velvet rope and a clipboard asking people "And who are you with?" before arrogantly denying them entry because of their attire.