With First Kick 2008 hovering over us like the Goodyear blimp, it was only a matter of time before we caught a glimpse of some new promo's for a the new season. I was able to get my muscular, toned internet-fingers on this spot that's running on the positively ginormous Panasonic screen outside my office in Times Square.
You may have read that the theme this year is "Football. Futbol. Soccer. MLS." For where the league is at right now and the direction they're taking I think it's kind of fitting that they position themselves as being in line with the world's game. At least that's my interpretation. But you might prefer the old school ads.
And while we are on the topic, the folks in the FC Dallas communications office got some behind the scenes footage from the Dick's Sporting Goods shoot last week with Captain Caveman, Brian Ching, Duilio Davino and Christian Gomez. Watch it, then go give your money to Dick's...support those who support the game!
5 comments:
I like that better than all the facepainting and flag-drapping of the :colors" campaign for sure.
That is hands down the best MLS ad ever. Classy!
Genius, finally MLS does better ads than Baseball and Hockey Finally!!!! Now if only they could replicate those NBA ads wow!!!
Nice! I'm now officially stoked.
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