I'd say the sense of humor was lost when MLS brass decided they needed to puff up their chests and promote soccer like the big 4. Which is nice but it leads to dull, unmemorable adverts. A little humor keeps people chuckling, and imprints the brand better.
Man, I hope he didn't have to do to many takes on that. I remember having a really sore neck the next day after dancing like that.
I truly miss the MLS ads like that.
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