The Colorado Rapids front office has a complex about it's "Dick"

Something I received today that came from the the Rapids PR dept.

Broadcasting and Media Request-
When speaking about the Rapids new stadium and soccer complex, please refer to it by its official designation, Dicks Sporting Goods Park, without using any shortened or altered versions of this name. The Colorado Rapids appreciate your cooperation.

Translation: no Dick jokes please.

I know how the business works and understand the need for sponsorship dollars but there's a line that has to be drawn. Lord knows what dastardly moniker will grace RSL's stadium should it ever comes to fruition (Church of Later Day Saints Park, "The Temple" for short). Now can you imagine the sponsors that would have stepped forward if WUSA would have had its own stadiums ("The New York Power would like to welcome you the Summer's Eve Field")?